15A- Figuring Out Buyer Behavior No.2

In my last assignment I ventured into how my consumers picked places to eat. I wanted to see how they would choose where to eat, who to ask and where to look for food. So after my last assignment I've decided to interview three more people who actively look for places to eat and how they evaluate their alternatives.

I went through the process of interviewing three different people. A recently married man, a college student, and a recently graduated High school student. Each had different ways of processing where to eat through alternatives. The high school student held cheap places to eat as a major factor due to their low income whereas the recently married man wanted quality because of places to bring their wife. My college student interviewee looks more for places to be quick like fast food because of their busy schedule. I found it interesting that they all had a different alternative that was important to them. Instead of how and where do they buy I dived more into if they preferred to eat in at a restaurant or to get it to go. One thing that surprised me was that  the college student would actually pay for and order their food before even going into a restaurant so they don't have to wait for their food and get it as soon as they walk in. The others were normal with just going in and paying and ordering like normal and the married man typically would stay in and eat with wife so they could just take a break and talk because they weren't in a rush. The interviewees always seemed to qualify that they made a good purchase if first the food was fulfilling and if the food tasted good. They would qualify if the food was a bad purchase if they ordered something and they got the wrong thing and or if the food made them sick. I think from these you could qualify satisfaction as the rightness of the purchase.

The interviews kind of went how I had thought they would go. I do wonder if paying for food and ordering online before going into stores is going to get more popular. I think this could potentially mix really well with my app idea because with the recommending of a place to eat you could have a link to click on to easily order and go pick up. Through conversing with my people the talks of rightness of purchase really influences my idea of including food reviews as an important piece on my app because with the recommendation you can see other people who either agree on you going and even whats the best to order. There is a mix of alternatives people use when evaluating where to go eat. People generally use cash to purchase their foods with the occasional online buyer. I look forward to thinking more about what kind of features to add to my app to provide more functionality than just recommending popular places to eat in your local area.