Testing My Boundaries

My Opportunity that I wanted to dive into was starting a Online platform that distributes directly to consumers or grocery stores that want international products or regionally exclusive products at a lower rate than independent importers. I decided from the last assignment to include having a store that holds a mass of international items separated by countries in aisles with a layout like the size of Sam's Club. In this assignment I will be diving further into the boundaries of who, what, and why, my service could be successful and determining areas that may lie outside my boundaries.

I went through the process of interviewing five more people who could potentially be the prototypical consumers of my service but instead did not have the need for it and included their information in my chart alongside with people who wanted the service from the last set of interviews.

Who: Although they fit the criteria as being knowledgeable on international goods, they did not see themselves using my services because they are content with the goods local grocery stores offer and would rather look for a cheaper alternative than foreign imported goods.  

What: Having access to a good from a different country does not make you cultural meaning just because someone US born buys foreign goods does not make them culturally aware because they may have not visited or are really supporting that country.   

Why: The outsiders need for the item may be nonexistent because of family being able to send them the good or because they are content with the goods they can access at a store or provider.

INSIDE THE BOUNDARY                                  OUTSIDE THE BOUNDARY

Who is In- People that want to explore different products from other countries and consumers that want access to goods that they know about but might not have had access to otherwise.	Who is not- Consumers who are content with their own local goods or not being aware that there are goods that are different in other places.
What the need is- Accessing products from other countries that they cannot find from local grocery stores or online at an inexpensive shipping rate.	What the need is not- Buying goods from the store or webspace while making you appear more cultured by having goods from all over will not actually make you aware of more about other cultures.
Why the need exists- Grocery stores often try to find items to stock their shelves with that are interesting enough to attract attention and with the improvement of international trade the use of our service could make it easier to stock shelves with popular international goods. Also many consumers order online goods from other countries but because the goods come from importers they tend to only ship in large quantities or a higher shipping rate making it very expensive to get your home countries popular soda.	Alternative Explanations- Some people do not want the service because they have family in that area to supply them at a cheaper cost. Also some did not want the products offered because they are good with their local goods or where consumers could be unknowledgeable about such an opportunity could exist

From all of my interviews and the table I made it put in perspective all the different boundaries that it would take to get someone interested in my store. This exercise also helped with figuring out what I would need to do to potentially reach the people outside of my boundaries and even with them as a barrier now, I still think this could potentially be an opportunity.