12A- Knowing Food and Your Own Needs

The segment I wanted to go into for interviews was on local foods and where people wanted to eat.

I interviewed three different people that fit in my criteria as mostly going out to eat and do not often cook at home. One of my interviewees was a college student from my hometown, another was a graduate student home for the summer and the last was a single parent of two children.

The whole point of my product was people wanting to know where they should go to eat and it really helped that all three of my interviews showed that they had the problem of not knowing where to eat. For the home college student he has trouble finding a good place for him and his friends to get a quick bite to eat without having to go to a fast food place to get food in less than 10 minutes. My graduate student friend after getting off work also has trouble finding a quick and good place to eat at during his break so he doesn't have to be late for work. My single parent interviewee has trouble keeping his kids together so finding a place around her that can take care of her needs and let her take care of her young kids is a must. Their needs seem to be most salient during normal food hours like lunch and dinner. Their needs also stem from when their friends want to go out to eat or when they are in a rush. My app would offer them the best coverage on what was the most reviewed food place and best rated place in their local area along with their wait times and how fast their food production usually is.

When my people I interviewed became aware that they were hungry they would usually go to the app around me and look for whatever place is closest and what they were filling at that time. They also would go online and google search "Fast Food" which would give all the places in their area. They also get recommendations from their friends on where they should go.

Through my interviews I learned a few valuable lessons, my app seemed to get all my interviewees interested in what would be the best places to stop by around them. I also learned that even though it could give the best advice certain people will have a craving for a certain thing like burgers and fries so this makes me want to go into my app and make categories that will take in all the different types of food places and rate them between each other. I think my segment goes very well into need awareness and information search. In fact my app proposes the idea of taking away information search entirely by being the platform people will look on.